Taking the Winnipeg map from red to green
A Winnipeg windows and doors company with a strong reputation and weak search visibility.
Why windows and doors is its own problem
Windows and doors is quote-driven and high value. One signed job can be worth more than a month of small service calls, so the cost of being invisible is high. Winnipeg is also an unusually winnable market. It behaves as one city rather than a metro cluster, which means coverage is achievable in a way it is not in the GTA.
Where they started
At the first scan SmartTech ranked in the top three at a single point on the Winnipeg grid for "patio doors winnipeg". Ninety one points sat below position ten.
The work was our local SEO service and a properly optimized Google Business Profile, and you can compare it with client results, screenshot by screenshot. See SEO for windows and doors businesses and SEO in Winnipeg for the wider picture.
What we actually did
- Full Google Business Profile rebuild and service list expansion
- Product specific pages for patio doors, egress windows and storm doors
- Review programme that grew the profile from 125 to 192 reviews
- Geo-grid tracking across the whole Winnipeg market
- Ongoing content targeting the product searches buyers actually use
How it ran, month by month
What changed, measured the same way both times
Same keywords, same grid, same accounts. Nothing here is a different measurement method dressed up as progress.
| Measure | Result | Where it comes from |
|---|---|---|
| top-three grid points | 37 | up from 1 |
| reviews | 192 | up from 125 |
| profile views | 12,223 | up 16.9% year over year |
| calls in five months | 214 | up 41.7% year over year |
Other measures from the same account
Same client, same period, measured different ways.
Patio doors, Winnipeg: 1 to 37 top-three points
A geo-grid scan checks your ranking from dozens of points spread across your service area and plots every one. Green is a top three position, amber is four to ten, red is eleven or worse. It is the only honest way to see how far your local visibility actually reaches, and it is usually the first thing that shocks an owner who thought they ranked fine.
What you are looking at: Geo-grid comparison for patio doors in Winnipeg, top three rankings rising from 1 point to 37.
214 calls for a windows and doors company, up 41.7%
Calls, direction requests and profile views, taken straight from the client’s own Business Profile with Google’s own year over year comparison beside them. For most local businesses these numbers move before anything on the website does, which is why we fix the profile first.
What you are looking at: Google Business Profile calls report showing 214 calls for a windows and doors company, up 41.7 percent.
4,520 clicks, up from 2,870
Clicks and impressions from the client’s own Search Console. Impressions climbing first and clicks following a few weeks later is the normal shape of a campaign that is working. We show the flat months too, because a line that only ever goes up is not a report.
What you are looking at: Google Search Console three month comparison showing clicks rising from 2,870 to 4,520.
One brand ranking across Barrie, Oshawa and Hamilton
Where specific search terms sit today against where they started. We track the ones that book work rather than the ones with the biggest search volume, which is why you will see plenty of low volume terms on these lists.
What you are looking at: Keyword rankings for a windows and doors company across Barrie, Oshawa and Hamilton.
Visits arriving from Google, Bing, Yahoo and ChatGPT
Which terms now pull an AI Overview, and whether the client is named inside it. Being cited in the answer is worth more than the position underneath it, and this is how we check it rather than guessing.
What you are looking at: Traffic sources report showing visits arriving from Google, Bing, Yahoo, DuckDuckGo and ChatGPT.
433 clicks and 32 conversions, both climbing
Form submissions, call clicks and conversions in Analytics. This is the number the whole campaign is judged on, and the reason we insist on call tracking before any work starts.
What you are looking at: Dashboard tiles showing 433 search clicks up 9.2 percent and 32 conversions up 90.9 percent.
The part worth stealing
People search the product, not the company. Splitting patio doors, egress windows and storm doors into separate pages did more than any amount of work on a general windows and doors page.
The quote requests changed first. Then the volume changed.
Google first, and everywhere else too
The same foundations that win the map pack also feed Bing, Apple Maps and the AI assistants, because they all read the same signals.
Google Search
The bulk of Canadian search still runs through Google, and it is where most of your organic leads will come from.
Google Maps and the map pack
The top three local listings. For most service businesses this sends more calls than the website does.
Bing and Microsoft Copilot
Close to one in ten Canadian searches happens on Bing, which is higher than most owners assume. It also feeds Copilot answers.
Apple Maps
Every iPhone that asks for directions starts here. Apple Business Connect is free and almost nobody claims it properly.
Yelp and directories
Still ranks for plenty of service searches, and the details on it feed what other platforms believe about you.
ChatGPT, Claude, Gemini and Perplexity
AI assistants answer questions by reading and citing the open web. Being consistent, crawlable and quotable is what gets you named.
Where SmartTech Windows and Doors needed to show up
Customers search by neighbourhood, not by city. This is the map we worked across for this campaign.
Places shown on this map: St. Boniface·Osborne Village·Transcona·St. Vital·Charleswood·River Heights·Fort Garry
Winnipeg, MB. See what search looks like in Winnipeg.
Builds we have shipped for Canadian businesses
Rankings send the traffic. These are what turn it into a booked job.
More results from Canadian clients
313 calls from the Business Profile in four months
Plumbing in Toronto.
Read the Anta Plumbing and Drain case studyFrom 8 to 47 top-three grid points in nine months
HVAC in Mississauga.
Read the HVAC-Group case studyFrom almost no map presence to city-wide coverage
Renovation in Toronto.
Read the RM Renovation case studyWant numbers like these?
Every campaign starts the same way, with a free audit that shows you where you stand and what we would fix first.