From almost no map presence to city-wide coverage
An Etobicoke renovation contractor that ranked nowhere for the searches that bring in projects.
Why renovation is its own problem
Renovation is a long, research-heavy decision. Nobody books a kitchen remodel from a single search. They look, leave, come back, compare portfolios, and choose the company that looks like it has done their job before. That makes the website do as much work as the ranking, and it makes real project photography worth more than copy.
Where they started
On the first scan RM Renovation did not rank at all at 49 of the 85 grid points we measured for "home renovation company near me". The business was strong, the search presence was not.
The work was local SEO that reaches your whole service area and Google Business Profile optimization, and you can compare it with SEO case studies with screenshots. See SEO for renovation businesses and SEO in Toronto for the wider picture.
What we actually did
- Complete website rebuild focused on project galleries and service pages
- Google Business Profile rebuilt with real project photography
- Review programme that took the profile from 34 to 49 reviews
- Geo-grid tracking across Etobicoke, Toronto and the west end
- Content built around the specific renovation types that carry the highest value
How it ran, month by month
What changed, measured the same way both times
Same keywords, same grid, same accounts. Nothing here is a different measurement method dressed up as progress.
| Measure | Result | Where it comes from |
|---|---|---|
| top-three grid points | 40 | up from 2 |
| unranked points | 3 | down from 42 |
| reviews | 49 | up from 34 |
| top-three points on living room remodeling | 70 | out of 78 scanned |
Other measures from the same account
Same client, same period, measured different ways.
Average rank 2.7 across Toronto
A geo-grid scan checks your ranking from dozens of points spread across your service area and plots every one. Green is a top three position, amber is four to ten, red is eleven or worse. It is the only honest way to see how far your local visibility actually reaches, and it is usually the first thing that shocks an owner who thought they ranked fine.
What you are looking at: Geo-grid scan for directional drilling in Toronto with an average rank position of 2.7 and 86 percent share of local voice.
313 calls in four months, up 24.2% year over year
Calls, direction requests and profile views, taken straight from the client’s own Business Profile with Google’s own year over year comparison beside them. For most local businesses these numbers move before anything on the website does, which is why we fix the profile first.
What you are looking at: Google Business Profile performance showing 313 calls for a Toronto plumbing company, up 24.2 percent year over year.
90 days: 4,700 clicks and 1.4M impressions
Clicks and impressions from the client’s own Search Console. Impressions climbing first and clicks following a few weeks later is the normal shape of a campaign that is working. We show the flat months too, because a line that only ever goes up is not a report.
What you are looking at: Organic search visibility over 90 days showing 4,700 clicks and 1.4 million impressions.
From beyond position 100 to the first page
Where specific search terms sit today against where they started. We track the ones that book work rather than the ones with the biggest search volume, which is why you will see plenty of low volume terms on these lists.
What you are looking at: Rank tracking showing plumbing keywords moving from beyond position 100 onto the first page.
Visits arriving from Google, Bing, Yahoo and ChatGPT
Which terms now pull an AI Overview, and whether the client is named inside it. Being cited in the answer is worth more than the position underneath it, and this is how we check it rather than guessing.
What you are looking at: Traffic sources report showing visits arriving from Google, Bing, Yahoo, DuckDuckGo and ChatGPT.
Users up 25.7%, conversions up 110%
Form submissions, call clicks and conversions in Analytics. This is the number the whole campaign is judged on, and the reason we insist on call tracking before any work starts.
What you are looking at: Google Analytics dashboard showing users up 25.7 percent and conversions up 110 percent over 28 days.
The part worth stealing
Starting from 49 unranked points out of 85 sounds dire, and it is actually the easiest place to make progress. There was no entrenched position to dislodge, just a business that had never been set up properly.
We stopped chasing leads and started answering the phone.
Google first, and everywhere else too
The same foundations that win the map pack also feed Bing, Apple Maps and the AI assistants, because they all read the same signals.
Google Search
The bulk of Canadian search still runs through Google, and it is where most of your organic leads will come from.
Google Maps and the map pack
The top three local listings. For most service businesses this sends more calls than the website does.
Bing and Microsoft Copilot
Close to one in ten Canadian searches happens on Bing, which is higher than most owners assume. It also feeds Copilot answers.
Apple Maps
Every iPhone that asks for directions starts here. Apple Business Connect is free and almost nobody claims it properly.
Yelp and directories
Still ranks for plenty of service searches, and the details on it feed what other platforms believe about you.
ChatGPT, Claude, Gemini and Perplexity
AI assistants answer questions by reading and citing the open web. Being consistent, crawlable and quotable is what gets you named.
Where RM Renovation needed to show up
Customers search by neighbourhood, not by city. This is the map we worked across for this campaign.
Places shown on this map: Downtown Toronto·North York·Scarborough·Etobicoke·East York·The Beaches·Leslieville·Liberty Village·Yorkville·The Junction·High Park·Riverdale·Danforth·Yonge and Eglinton
Toronto, ON. See what search looks like in Toronto.
Builds we have shipped for Canadian businesses
Rankings send the traffic. These are what turn it into a booked job.
More results from Canadian clients
313 calls from the Business Profile in four months
Plumbing in Toronto.
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HVAC in Mississauga.
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Decking in Newmarket.
Read the XP Decking case studyWant numbers like these?
Every campaign starts the same way, with a free audit that shows you where you stand and what we would fix first.