From 8 to 47 top-three grid points in nine months
A Mississauga HVAC contractor competing in one of the toughest home service markets in Ontario.
Why hvac is its own problem
HVAC demand arrives in two spikes a year and disappears in between. The work that wins January has to be done in October, because a page published during a cold snap will not rank until the snap is over. Mississauga is also one of the most contested home service markets in Ontario, with agency-backed incumbents in every category.
Where they started
On the first geo-grid scan, HVAC-Group ranked in the top three at only eight points across Mississauga and did not rank at all at twenty. Competitors held the centre of the city.
The work was local SEO for service-area and storefront businesses and Business Profile optimization and management, and you can compare it with the campaigns behind these numbers. See SEO for hvac businesses and SEO in Mississauga for the wider picture.
What we actually did
- Category and service audit on the Business Profile, then a full rebuild
- Separate pages for furnace, air conditioning, heat pump and maintenance work
- Seasonal content published ahead of demand rather than during it
- Review generation that took the profile from 225 to 263 reviews
- Monthly geo-grid tracking to direct the work toward the weakest areas
How it ran, month by month
What changed, measured the same way both times
Same keywords, same grid, same accounts. Nothing here is a different measurement method dressed up as progress.
| Measure | Result | Where it comes from |
|---|---|---|
| top-three grid points | 47 | up from 8 at the start |
| unranked points | 0 | down from 20 |
| profile interactions | 777 | up 21% year over year |
| calls in four months | 190 | up 71.2% year over year |
Other measures from the same account
Same client, same period, measured different ways.
77 of 93 grid points in the top three
A geo-grid scan checks your ranking from dozens of points spread across your service area and plots every one. Green is a top three position, amber is four to ten, red is eleven or worse. It is the only honest way to see how far your local visibility actually reaches, and it is usually the first thing that shocks an owner who thought they ranked fine.
What you are looking at: Geo-grid scan for an HVAC company in Mississauga with 77 of 93 points ranking in the top three.
777 profile interactions in four months
Calls, direction requests and profile views, taken straight from the client’s own Business Profile with Google’s own year over year comparison beside them. For most local businesses these numbers move before anything on the website does, which is why we fix the profile first.
What you are looking at: Google Business Profile showing 777 interactions for an HVAC company, up 21 percent year over year.
117 ranking keywords, traffic up 71%
Clicks and impressions from the client’s own Search Console. Impressions climbing first and clicks following a few weeks later is the normal shape of a campaign that is working. We show the flat months too, because a line that only ever goes up is not a report.
What you are looking at: Organic rankings dashboard showing 117 keywords and traffic up 71 percent for a plumbing domain.
Waterproofing terms at number one in two cities
Where specific search terms sit today against where they started. We track the ones that book work rather than the ones with the biggest search volume, which is why you will see plenty of low volume terms on these lists.
What you are looking at: Top ranked keywords showing basement waterproofing terms at position one across Mississauga and Toronto.
AI Overview appearances growing across 144 keywords
Which terms now pull an AI Overview, and whether the client is named inside it. Being cited in the answer is worth more than the position underneath it, and this is how we check it rather than guessing.
What you are looking at: SERP features trend showing AI Overview appearances growing across 144 tracked keywords.
433 clicks and 32 conversions, both climbing
Form submissions, call clicks and conversions in Analytics. This is the number the whole campaign is judged on, and the reason we insist on call tracking before any work starts.
What you are looking at: Dashboard tiles showing 433 search clicks up 9.2 percent and 32 conversions up 90.9 percent.
The part worth stealing
Ranking at the centre of Mississauga was never the problem. The money was in the edges of the service area, and we would not have seen that without scanning a grid rather than checking one rank.
The difference showed up in the phone log before it showed up in any report.
Google first, and everywhere else too
The same foundations that win the map pack also feed Bing, Apple Maps and the AI assistants, because they all read the same signals.
Google Search
The bulk of Canadian search still runs through Google, and it is where most of your organic leads will come from.
Google Maps and the map pack
The top three local listings. For most service businesses this sends more calls than the website does.
Bing and Microsoft Copilot
Close to one in ten Canadian searches happens on Bing, which is higher than most owners assume. It also feeds Copilot answers.
Apple Maps
Every iPhone that asks for directions starts here. Apple Business Connect is free and almost nobody claims it properly.
Yelp and directories
Still ranks for plenty of service searches, and the details on it feed what other platforms believe about you.
ChatGPT, Claude, Gemini and Perplexity
AI assistants answer questions by reading and citing the open web. Being consistent, crawlable and quotable is what gets you named.
Where HVAC-Group needed to show up
Customers search by neighbourhood, not by city. This is the map we worked across for this campaign.
Places shown on this map: Port Credit·Streetsville·Meadowvale·Cooksville·Erin Mills·Clarkson·Lorne Park·Malton·Mississauga City Centre·Churchill Meadows
Mississauga, ON. See what search looks like in Mississauga.
Builds we have shipped for Canadian businesses
Rankings send the traffic. These are what turn it into a booked job.
More results from Canadian clients
313 calls from the Business Profile in four months
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Every campaign starts the same way, with a free audit that shows you where you stand and what we would fix first.