Facebook Ads management reaches people before they start searching. Where Google captures existing demand, Meta creates it, which makes it powerful for anything with a visual result or a seasonal push, and lets you fill the calendar ahead of the rush.
Every screenshot below is from a live ad account we manage, captured in Google Ads or Meta Ads Manager. Where a card is about the landing page, we show the page we built for it.
285K clicks and 22,500 conversions over the life of the accountMeta lets you get in front of homeowners in your area who have not started searching yet, which is where the cheapest attention is.
Panorama Windows: the page the ad sends people toAds only pay off when the landing page converts, so we build that tooBefore and after photos, finished projects, short video. Trades and home services have the best creative material on the platform and most never use it.
157 phone call leads and 343 form leads, tracked separatelyMost people do not convert on the first visit. Retargeting quietly recovers a large share of leads that would otherwise disappear.
30 days: 111 conversions at $44.96 eachPixel plus Conversions API, so the data survives browser restrictions and you can actually judge results.
A month of a live Google Ads account: clicks, conversions, cost per conversion and spend, side by side. This is the view we judge an account on, and the one you get every month.
What you are looking at: Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend.
Phone call leads and lead form submissions tracked as separate conversions, so you can see which campaigns ring the phone and which fill the inbox, not one blended number.
What you are looking at: Google Ads account showing 27,100 clicks, 157 phone call leads and 343 lead form submissions.
An account in its first weeks. Conversions arrive before the data has settled, which is the point of ads while organic builds, and the cost per click comes down as the account learns.
What you are looking at: Google Ads for a newly launched account showing 1,310 clicks, 44 conversions and a $10.80 average cost per click.
Years of a Google Ads account in one line: clicks, impressions and conversions over time. Spend goes up and down with the season; the cost per conversion is what we hold steady.
What you are looking at: Google Ads account history since 2015 showing 285,000 clicks, 56.2 million impressions and 22,500 conversions.
Two client accounts in Meta Ads Manager with leads and cost per lead reported on a 7-day click attribution. Retargeting and lead forms are usually where the lowest cost per lead sits.
What you are looking at: Meta Ads Manager showing two client accounts with 497 leads at an average cost per lead of $53.05 across 1.59 million impressions.
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No vague retainers. This is the actual work, and you can ask us about any line of it on the call. Ads carry you while local SEO for service-area and storefront businesses builds, and the landing page comes from our web design services, so the click has somewhere to convert.
Location, interest and lookalike audiences built from your real customer data.
Ad copy and creative direction, using your own photos and video wherever possible.
Awareness, consideration and retargeting running as one system rather than a single campaign doing everything.
Server side tracking configured properly, including event deduplication.
A steady rotation, because creative fatigue is what kills Meta performance, not bidding.
Cost per lead and cost per booked job, not reach and impressions.
We will not promise you a number one ranking, sign you to a twelve month contract, or hold your accounts hostage. Google itself tells business owners that guaranteed rankings are a warning sign, and we agree.
If we are not earning the fee, you should be able to leave. So you can.
For businesses whose work photographs well and whose customers plan ahead: renovation, landscaping, dental, fitness, retail. Emergency trades usually get more from Google.
Most clients combine two or three of these. Hiring us for one is completely fine too.
Rankings bring the traffic. These turn it into booked work.
We run this across Canada and for every industry we work in. Start with SEO in Toronto, Mississauga SEO or our Barrie office, browse SEO services across Ontario, or see the Canadian cities we work in. Here are the markets we are asked about most.
Very well, when the creative shows finished work and the offer is concrete. It is weaker for pure emergency demand, where search wins.
Enough for the platform to learn, which usually means a few hundred dollars a week minimum. Below that you are paying for noise.
Less than it was, if you run the Conversions API. Without it, you are flying blind and we would not recommend starting.
Yes, it is the same ad platform. We usually run both and let placement performance decide the split.
Send us your website and the city you want to win. You will get a straight answer about where your Facebook Ads management can grow next and what we would do first.
