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Ads Management

TikTok Ads management, when it actually suits your business

TikTok Ads management for brands where short form fits. When your buyer is there, TikTok delivers reach at a price nothing else matches, and the creative that works is closer to what your phone already shoots than to a produced ad.

Cost per lead, not per clickLeads tracked to the call
What you get, with the receipts

What TikTok Ads management brings to your business, shown in real ad accounts

Every screenshot below is from a live ad account we manage, captured in Google Ads or Meta Ads Manager. Where a card is about the landing page, we show the page we built for it.

Google Ads account history since 2015 showing 285,000 clicks, 56.2 million impressions and 22,500 conversions 285K clicks and 22,500 conversions over the life of the account
01 / 04

Reach at a lower cost than anywhere else

Attention is still comparatively cheap here, particularly for categories that entertain as well as inform.

Terra Law website, the landing page built for the campaign Terra Law: the page the ad sends people toAds only pay off when the landing page converts, so we build that too
02 / 04

You reach a younger buyer

For fitness, beauty, food, retail and some home services, this is where the next decade of customers already is.

Anta Plumbing and Drain website, the landing page built for the campaign Anta Plumbing and Drain: the page the ad sends people toAds only pay off when the landing page converts, so we build that too
03 / 04

Native creative beats polish

Phone footage that looks like the platform outperforms produced ads, which means lower production cost, not higher.

Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend 30 days: 111 conversions at $44.96 each
04 / 04

Tracked to leads like everything else

Pixel and events API configured so you judge it on enquiries.

Five reports from live ad accounts

Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend
Last 30 days

30 days: 111 conversions at $44.96 each

A month of a live Google Ads account: clicks, conversions, cost per conversion and spend, side by side. This is the view we judge an account on, and the one you get every month.

What you are looking at: Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend.

I’ve never had such a great experience working with a web designer. Alex was very professional, very easy to communicate with and he knew exactly what I was looking for. I would recommend WEBLAB4U to anyone who’s looking for an impressive and…
Anna DMississauga office, Google review

Read every review from both our Google profiles

What is included

What our TikTok Ads management services include

No vague retainers. This is the actual work, and you can ask us about any line of it on the call. Ads carry you while local SEO for service-area and storefront businesses builds, and the landing page comes from our web design services, so the click has somewhere to convert.

Creative strategy

Hooks, formats and a shot list your team can film on a phone.

Campaign setup and structure

Objectives and audiences built for the platform rather than copied from Meta.

Pixel and conversion tracking

Set up properly, including server side events.

Rapid creative testing

High volume, fast iteration. Creative is the entire lever here.

Spark Ads from organic

Boosting posts that already earned attention, which is usually the best performing option.

An honest fit assessment first

If your customers are not on TikTok we will say so before you spend anything.

How we run it

Our TikTok Ads management process, start to finish

  • Free audit. We look at where you stand today and tell you what is holding you back, whether or not you hire us.
  • Plan and priorities. A short plan in plain English, ordered by what will move first.
  • Build and fix. We do the work. You approve anything that touches your brand or your money.
  • Measure. Calls, forms and booked jobs, tracked properly from day one.
  • Review monthly. A call, a report you can read in five minutes, and what we are doing next.

What we will not do

We will not promise you a number one ranking, sign you to a twelve month contract, or hold your accounts hostage. Google itself tells business owners that guaranteed rankings are a warning sign, and we agree.

If we are not earning the fee, you should be able to leave. So you can.

Who our TikTok Ads management service is for

For consumer brands, retail, fitness, beauty and hospitality with a younger audience. For B2B and most trades, we will steer you to Google or Meta instead.

Other ad platforms we manage

Most clients combine two or three of these. Hiring us for one is completely fine too.

Pair TikTok Ads management with our other services

Rankings bring the traffic. These turn it into booked work.

Questions

Questions we hear about TikTok Ads management

Does TikTok work for local service businesses?

Sometimes. Visually satisfying trades do well. A commercial plumbing contractor targeting property managers does not. We assess honestly.

Do I need to post organically too?

It helps a lot. Spark Ads let you promote organic posts that already performed, and those usually beat purpose built ads.

What budget does it need?

Less than Meta to start testing, but it needs frequent new creative, which is the real cost.

Can you make the videos?

We direct and edit. Raw footage from your team performs better than anything we could stage.

Ready to talk about TikTok Ads management?

Send us your website and the city you want to win. You will get a straight answer about where your TikTok Ads management can grow next and what we would do first.