Comparison-driven, heavily regulated, and won on trust signals more than on keywords. Insurance SEO works when it is built around that, so that is where we start.
The searches that decide it are “insurance broker in your city”, “home insurance quote in your province”, “commercial insurance broker in your city”, and every ranking we win there turns into signed clients for insurance businesses across Canada.
Every claim below is backed by a screenshot from a live account we manage. Nothing is a stock graph and nothing is rounded up.
Users up 25.7%, conversions up 110%The same reporting our insurance SEO clients get every monthA client who types “insurance broker in your city” already knows what they need. We put you first for that search and the questions around it, so new work arrives beyond referrals.
Smart home terms at number one in four citiesThe same reporting our insurance SEO clients get every monthBrokers work from an office and by phone, so the address shows, and the category is regulated and won on trust rather than keywords. We build pages for the problem the client has before they know which professional solves it, which is where the least competition and the best clients are.
11,465 profile views, and the exact terms that surfaced themThe same reporting our insurance SEO clients get every monthProduct pages by line with a quote request on each. Named authors, designations and specific, careful content are what rank in a category Google holds to its strictest quality bar.
Where the traffic actually comes fromThe same reporting our insurance SEO clients get every monthDirectories list you beside everyone else and charge for the privilege. Ranking for “commercial insurance broker in your city” on your own site puts your name first, on your terms, and the cost per client falls as the pages mature.
A geo-grid scan checks your ranking from dozens of points spread across your service area and plots every one. Green is a top three position, amber is four to ten, red is eleven or worse. It is the only honest way to see how far your local visibility actually reaches, and it is usually the first thing that shocks an owner who thought they ranked fine.
What you are looking at: Google Maps geo-grid across Toronto with 32 of 37 scan points ranking in the top three.
Calls, direction requests and profile views, taken straight from the client’s own Business Profile with Google’s own year over year comparison beside them. For most local businesses these numbers move before anything on the website does, which is why we fix the profile first.
What you are looking at: Google Business Profile showing 12,223 views for a Winnipeg windows and doors company, up 16.9 percent.
Clicks and impressions from the client’s own Search Console. Impressions climbing first and clicks following a few weeks later is the normal shape of a campaign that is working. We show the flat months too, because a line that only ever goes up is not a report.
What you are looking at: Two year trend showing organic traffic and keyword count climbing well past paid traffic.
Where specific search terms sit today against where they started. We track the ones that book work rather than the ones with the biggest search volume, which is why you will see plenty of low volume terms on these lists.
What you are looking at: Top ranked keywords for smart home installation across Barrie, Kitchener, Caledon and Toronto.
Which terms now pull an AI Overview, and whether the client is named inside it. Being cited in the answer is worth more than the position underneath it, and this is how we check it rather than guessing.
What you are looking at: Traffic sources broken down across paid, organic, direct, social and AI assistants.
Form submissions, call clicks and conversions in Analytics. This is the number the whole campaign is judged on, and the reason we insist on call tracking before any work starts.
What you are looking at: Google Analytics showing 971 users and 1,100 sessions over 28 days, both up on the previous period.
It was a pleasure working with Alex. He is professional and knowledgeable, created a great idea to build my business website.Thank you!
This is for insurance brokers who want a reliable source of new clients beyond referrals and are willing to put real expertise on the page. Google holds these categories to its strictest quality bar, so thin content will not move.
Referral alone caps how fast you can grow, and paid directories put you in a list beside everyone else. Ranking for the problem your client is searching puts your name in front of them first, on your own terms. This sits inside everything we offer in search rather than as a separate package, and 313 calls from one Business Profile shows what it looks like end to end.
Firms and advisors selling expertise, where one client relationship can be worth more than a year of marketing.
Brokers work from an office and by phone, so the address shows, and the category is regulated and won on trust rather than keywords.
Your address shows on the Google Business Profile and a service area sits on top of it, so you rank strongly near the premises and have to earn the rest. The site serves two searchers: the one coming in and the one booking you to come out. We run a properly optimized Google Business Profile for the premises and geo-grid map coverage work for the area around it, which together is what local SEO services means for you.
These are the query patterns behind insurance demand, with the intent behind each one. We validate volume for your market before anything is written, and we build the pages in this order.
Most insurance searches are comparing in nature, which decides where the first pages go and what the Business Profile has to show.
Most of this runs through Business Profile optimization and management and ranking across the whole map with Google Maps SEO; the rest is on-page work, and all of it is reported the way the campaigns behind these numbers are shown on this site.
Primary category set to Insurance agency, every service listed, real photos, correct hours and service area, and posts that keep the profile active.
One properly written page for each job you want to be found for, instead of one page trying to rank for everything you do.
A request system that actually gets used, plus responses written for every review including the difficult ones.
Monthly scans across your service area so you can see your coverage as a map instead of a single number.
Fast, mobile first, with tap to call everywhere and the questions answered that stop people booking.
Google Ads and, where you qualify, Local Services Ads with the Google Guaranteed badge, to carry you until organic takes over.
Most of your organic leads will come from Google, and we say so plainly. A growing share of people start somewhere else though, and the businesses that are consistent everywhere are the ones that keep getting chosen.
The bulk of Canadian search still runs through Google, and it is where most of your organic leads will come from.
The top three local listings. For most service businesses this sends more calls than the website does.
Close to one in ten Canadian searches happens on Bing, which is higher than most owners assume. It also feeds Copilot answers.
Every iPhone that asks for directions starts here. Apple Business Connect is free and almost nobody claims it properly.
Still ranks for plenty of service searches, and the details on it feed what other platforms believe about you.
AI assistants answer questions by reading and citing the open web. Being consistent, crawlable and quotable is what gets you named.
Insurance businesses often refer or work alongside these. We handle them too, and you can browse every industry we work in.
The pieces we would usually start with in your category.
We run insurance SEO across Canada. Start with SEO in Toronto, SEO in Mississauga or SEO in Barrie, browse SEO services across Ontario, or see our Canadian markets. Tell us your service area and we will show you what the results there look like today.
Yes. We write to the rules of your regulator, you approve every page, and we never make claims that your governing body would not allow. Regulated categories reward careful, specific content, which is exactly what ranks.
Both, in that order. Service pages catch people ready to hire; articles catch people working out what they need and build the authority that makes the service pages rank. We map which questions are worth answering.
Local work moves first. Once we fix the Google Business Profile and the map signals, most insurance clients see more calls inside four to eight weeks. Rankings for your service pages build over three to six months, and competitive city terms take longer than that. We show you the movement monthly so you can see it happening rather than taking our word for it.
Bought leads are sold to your competitors at the same time, so you are paying to compete on price against three other businesses for the same customer. A search result you earned belongs to you alone. Most of our clients keep buying some leads while the organic side builds, then reduce it once the calls come in on their own.
We start from what actually books work rather than what has the biggest search volume. That usually means the service plus your city, the near me variants, and the specific jobs that carry the highest ticket. We map every one of them before we write a single page, and you approve the list.
Calls, form submissions and booked jobs, tracked with call tracking and analytics. Rankings are a leading indicator we watch, not the scoreboard we report on.
Send your website and service area. You will get a straight answer on where your insurance SEO can grow, who is ahead of you today and what we would do first. No pitch deck.
