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Ads Management

Google Ads management measured in booked jobs

Google Ads management that is measured in booked jobs. Ads are the fastest way to turn budget into phone calls, and the accounts that grow are the ones where the tracking is honest and someone is actually watching. That is the whole job, and we do it on a flat fee.

Cost per lead, not per clickLeads tracked to the call
What you get, with the receipts

What Google Ads management brings to your business, shown in real ad accounts

Every screenshot below is from a live ad account we manage, captured in Google Ads or Meta Ads Manager. Where a card is about the landing page, we show the page we built for it.

Google Ads account showing 27,100 clicks, 157 phone call leads and 343 lead form submissions 157 phone call leads and 343 form leads, tracked separately
01 / 04

Leads today, while SEO builds

Ads are the fastest way to turn budget into phone calls. We use them to carry you while the organic work compounds underneath.

Google Ads account history since 2015 showing 285,000 clicks, 56.2 million impressions and 22,500 conversions 285K clicks and 22,500 conversions over the life of the account
02 / 04

Budget aimed at buyers, not browsers

Tight match types, real negative keyword work and location targeting that respects your actual service area.

Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend 30 days: 111 conversions at $44.96 each
03 / 04

You see cost per lead, not cost per click

Call tracking and GA4 conversions set up properly, so the number you judge us on is the number that matters.

Meta Ads Manager showing two client accounts with 497 leads at an average cost per lead of $53.05 across 1.59 million impressions Meta: 497 leads this year at $53.05 a lead across two accounts
04 / 04

Google Guaranteed where it applies

For eligible home service businesses, Local Services Ads sit above everything else and you pay per lead. We set up and manage them.

Five reports from live ad accounts

Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend
Last 30 days

30 days: 111 conversions at $44.96 each

A month of a live Google Ads account: clicks, conversions, cost per conversion and spend, side by side. This is the view we judge an account on, and the one you get every month.

What you are looking at: Google Ads overview for the last 30 days showing 1,630 clicks, 111 conversions and a $44.96 cost per conversion on $4,980 spend.

Alex and his team redesigned our website and the difference is night and day. We’re a local business in Barrie and wanted something professional without dealing with a huge agency. The new site is clean, fast and works great on mobile. Very happy with how…
Norris HuotBarrie office, Google review

Read every review from both our Google profiles

What is included

What our Google Ads management services include

No vague retainers. This is the actual work, and you can ask us about any line of it on the call. Ads carry you while our local SEO service builds, and the landing page comes from web design and development, so the click has somewhere to convert.

Account audit and rebuild

We start by finding the waste. On most accounts a meaningful share of spend is going somewhere it should not.

Search campaigns

Structured by intent, with ad copy written per group rather than one ad for everything.

Performance Max, carefully

Useful when it is fed good data and fenced properly. Dangerous when it is left to roam.

Local Services Ads

Setup, verification, badge application and lead dispute management.

Conversion tracking

Calls, forms, chats and offline conversions where your CRM allows it.

Landing page work

If the page does not convert, no amount of bidding fixes it. We will tell you when the page is the problem.

How we run it

Our Google Ads management process, start to finish

  • Free audit. We look at where you stand today and tell you what is holding you back, whether or not you hire us.
  • Plan and priorities. A short plan in plain English, ordered by what will move first.
  • Build and fix. We do the work. You approve anything that touches your brand or your money.
  • Measure. Calls, forms and booked jobs, tracked properly from day one.
  • Review monthly. A call, a report you can read in five minutes, and what we are doing next.

What we will not do

We will not promise you a number one ranking, sign you to a twelve month contract, or hold your accounts hostage. Google itself tells business owners that guaranteed rankings are a warning sign, and we agree.

If we are not earning the fee, you should be able to leave. So you can.

Who our Google Ads management service is for

For businesses that need leads now, in a season, or while organic builds. It is the right fit when your service ticket comfortably covers the cost per lead.

Other ad platforms we manage

Most clients combine two or three of these. Hiring us for one is completely fine too.

Pair Google Ads management with our other services

Rankings bring the traffic. These turn it into booked work.

Further reading

Guides on Google Ads management

Questions

Questions we hear about Google Ads management

What budget do I need?

It depends entirely on your category and city. Emergency trades in Toronto need more than a niche service in Barrie. We will model a realistic starting budget during the audit rather than quote a number blind.

Do you charge a percentage of spend?

We use a flat management fee. Percentage pricing quietly rewards an agency for spending more of your money.

Do I keep my account?

Always. It is set up under your ownership and we get access. If we part ways you keep the account, the history and the data.

Should I run ads and SEO together?

Usually yes. Ads cover you now, SEO lowers your cost per lead later. We will also tell you when ads alone are the smarter spend for a while.

Ready to talk about Google Ads management?

Send us your website and the city you want to win. You will get a straight answer about where your Google Ads management can grow next and what we would do first.